Privacy policy

Last update: 9 October 2025

VAN DE VELDE NORTH AMERICA INC., a company under US law with registered office at 1252 Madison Avenue, New York, NY 10128, US, operating under the tradename SARDA ("Company," "we", "us" or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy ("Policy") applies to the information we collect, use, retain, disclose (collectively “process”) online through our website www.sardaworld.com (the "Site") or at events. In this Policy we describe what personal information we collect, why we collect it, how long we store it, to whom we disclose it to and what your rights are and how you can exercise them.

By visiting, placing an order, or otherwise interacting with our Site, interacting with us through social media (Facebook, Instagram...), attending an event or subscribing to direct marketing, you agree that your personal information will be handled as described in this Policy. When attending an event, the Policy will be available for consultation on location.

Your use of our Site, and any dispute over privacy, is subject to this Privacy Policy, our Cookie Policy and our Terms & Conditions, including its applicable limitations on damages and the resolution of disputes. The Terms & Conditions are incorporated by reference into this policy.

We protect your privacy and act in accordance with the provisions of the Personal Information Protection and Electronic Documents Act (PIPEDA, LC 2000) and provincial laws susceptible of application.

Who is protected by this Policy?

This Policy applies to our Sites’ visitors, users of our apps, participants in market research, surveys, contests or events, or otherwise user our products and services.

What personal information do we collect and how?

We collect only the personal information that which is necessary for the purposes of our activities. In general, we collect the following personal information in the following ways:

Event registration: When you attend a Sarda event, your name, address, e-mail address, date of birth, favorite store, telephone number and size may be collected.
Registration and Order Information: When you register with us or place an order with us we may collect your name, shipping and billing address, credit card number, e-mail, phone number and other contact information necessary to process your order. We also store information about your purchases, such as the order date, order amount and items purchased, and the like.
Use of digital fitting tools: When you use one of our digital fitting tools such as the Scan@Home, the Bra size scan or the FitQuiz, we may collect your name, address, age, e-mail address, place of residence, size, breast volume and circumference, body shape and purchase history.
Site Activities: We use cookies and other tracking technologies to automatically collect information about you when you visit our Site or use our services, including IP address, browser type, operating system, date and time of visit, time spent on and/or logged on to Site, pages visited, links clicked, items viewed, items added to your shopping cart, referring URL and other Site activity. We may combine such Site information with the personal information we have collected from you. For more information, see our Cookie Policy.
Other means: We also collect and store information about any inquiries or communications you submit to us, and any contest, surveys and promotions in which you participate at our Site, including contests, surveys, and promotions that you may enter through Facebook or Twitter. In addition, we collect your e-mail address and name if you sign up to receive information about the latest deals, promotions and information from us.

For what purposes do we use your personal information?

We use your personal information for various purposes, and we only use the information that is necessary to achieve the intended purpose.

We use the information that we gather about you when it is necessary for:

fulfilling an order, including billing and delivery
providing information requested by you
administering your account with us
establish and maintain communication with clients, including participation in contests, surveys, events or marketing communications
evaluate the needs of clients and prospective clients and offer them products and services that meet those needs
manage and optimize access to our Site, and personalize and adapt the browsing experience to your needs
detect and prevent fraud or other illegal activity
manage risk, security and regulatory compliance

Some additional information on the use of our Scan@Home:

On our Site, you can use the Scan@Home application without having to create a profile. To obtain size and product advice, you must provide the following personal information:

Whether you wear a padded bra
Your height
Photos in bra in accordance with the instructions

Consumers under 18 years old may not use the Scan@Home.

We use the personal information obtained through the Scan@Home for the following purposes only:

Providing size and product advice in real-time
Optimizing the overall quality of the mechanisms providing these services.

We cannot provide any guarantee regarding the uninterrupted or error-free use of the Scan@Home and cannot be held liable for any interruption or malfunction thereof.

Some additional information on the use of our Bra size scan:

At our independent retail partners, you can use the Bra size scan without having to create a profile. To obtain size and product advice for our products, you provide the following personal information:

Which type of bra you prefer
Whether you wear a padded bra
Body scan in bra in accordance with the instructions

Consumers under 18 years old may not use the Bra size scan. The Bra size scan calculates a specific size and product advice using your body scan. While using the Bra size scan, you will be asked to provide your e-mail address if you wish to receive the size and product advice in your mailbox, if you wish to subscribe to an independent retail partner's newsletter or if your size and product advice may be provided to an independent retail partner. If you consent to the transfer of your personal information to an independent retail partner, the privacy policy of this retail partner will apply to the processing of this personal information.

We use the information obtained through the Bra size scan for the following purposes only:

Providing size and style advice for our products in real-time
Optimizing the overall quality of the mechanisms providing these services
Processing your information for research purposes (insofar you give consent for this)
Subscribing to a newsletter from the independent retail partner (insofar you give consent for this)
Providing size and style advice for our products to yourself or an independent retail partner via a one-time email (insofar you give consent for this).

The personal information collected will not be sold to or shared with third parties as further detailed in the section ‘When and how do we disclose your personal information?' of this Policy. Faces are automatically removed from the body scan. The personal information collected during the use of the Bra size scan are destroyed immediately after use, unless consent was given for research purposes. In the latter case, the body scan is kept for 10 years and afterwards automatically destroyed.

Additional information about the use of our FitQuiz:

You can complete the FitQuiz on our Site without having to create a profile. To obtain size advice with regard to our products, provide the following personal information as part of the FitQuiz:

Gender
Reference article of clothing or brand
Bra size
Body type
Desired fit
Email address

Furthermore, once you have provided this personal information any products you have purchased from us in the past may be checked to provide you with optimal size and style advice.

The FitQuiz generates specific size and style advice based on your responses to the questions, statistical methods and anonymized purchase and return information. At the end of the FitQuiz you will be asked for an email address to which we can send your personalized size and style advice. You can also forward your preferred size from FitQuiz to your shopping cart in our online store. The personal information you provide will be stored on the basis of the email address you provide at the end of the quiz.

We use the information obtained from the FitQuiz exclusively for the following purposes:

Providing size advice with regard to our products in real time
Providing size advice with regard to our products by email (one time only)
Providing size advice with regard to our products in our online store
Analyzing purchase and return information linked to the FitQuiz results
Optimizing the general quality of the mechanisms through which these services are provided

The collected personal information is not sold to or shared with third parties, as set down in more detail in the ‘When and how do we disclose your personal information?' section of this Policy. After one month the information collected through the FitQuiz is automatically anonymized.

Additional information on our direct marketing activities:

We are committed to providing transparency with respect to our practices in complying with Canada’s Anti-Spam legislation and its relevant rules and regulations (“CASL”). We will provide you with (personalized) communications only when you have consented to us collecting and using your personal information for direct marketing. We may contact you by e-mail, with information regarding events, promotions, actions, products, services and/or contests. If you prefer not to receive any marketing communication from us, you can opt out at any time by using the mechanism included in our electronic messages, by updating the settings in your account or by sending an email to privacy@vandevelde.eu.

What choices do I have about receiving marketing communications?

We may send periodic emails to users regarding various promotions or other information that we believe may be of interest. If we send you any news and newsletters, special offers, promotions or other information we think may interest you, you may tell us to stop sending you such promotional e-mail communications by following the opt-out instructions contained in any such e-mail. Further, if you opt-out of receiving such promotional emails, we may still send you non-promotional e-mails, such as emails about any orders you place.

What about contests, surveys and other promotions?

From time-to-time we may provide you the opportunity to participate in contests, surveys and other promotions on our Site. Participation is completely voluntary. If you participate, we will request certain personal information from you. The requested information typically includes contact information (such as name, e-mail and shipping address), and demographic information (such as postal code). We may use this information to notify contest winners and award prizes, and for other purposes set forth above. We may use a third-party service provider to conduct these surveys or contests on our behalf.

How do we protect your personal information?

We work hard to protect your personal information at our offices and on our Site. We use a combination of technical and organizational measures to keep your personal information safe.

Our employees are trained to correctly handle your personal information. Also our internal information Security Policy, security requirements and management standards are followed up for compliance by our employees.

Furthermore, in the framework of every project that is aiming to process personal information, an assessment is performed with regard to security and the protection of this information, all while keeping into account your privacy interests.

We also employ specialized profiles who are responsible for the security of our network, our infrastructure and our information systems. In addition, we use all sorts of technical measures to protect your personal information against unauthorized access, unauthorized use and loss or theft of our data, such as: password protection, firewalls, antivirus and access controls for our employees. No method of transmitting or storing of data is completely secure however, so should a breach occur with adverse consequences for you, then you will be personally informed in the circumstances provided by the law.

How secure is my personal information?

We have implemented commercially reasonable precautions, including, where appropriate, password protection and TLS encryption to protect our Site and the personal information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee 100% security all of the time.

When and how do we disclose your personal information?

We do not sell your personal information. We do not disclose your personal information with third parties without your prior consent, unless under the following circumstances:

Affiliates. We may disclose the information we collect from you to our affiliates or subsidiaries established in the European Economic Area or the United States of America. Your personal information is shared with these entities for the same purposes as those stated within this Policy; any use and disclosure of your personal information will be subject to this Policy. The list of these companies is available at www.vandevelde.eu, under 'Investor relations, Group structure'.
Independent retail partner. We may disclose the information we collect from you to an independent retail partner, if you access the Website through a link of the concerned independent retail partner and make a purchase.
Recognized financial or bank institutions. We may disclose the information we collect from you to a recognized financial or bank institution whose intervention is necessary a payment procedure.
Credit reference agents. We reserve the right to request information about you from other third parties such as credit reference agencies. We will add this information to the information we have previously collected about you so as to enable us to: (1) provide goods or services to you; (2) improve and enhance your buying experience; and (3) contribute to money laundering and fraud prevention. Where we make such a request we will first inform you of this intention and of whether any record of the search will be recorded on a credit file.
Service Providers.

A) We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf, including with third parties that will assist us in marketing and PR actions, fulfilling your order, and maintaining our Site. The transfer of your information only takes place for the purposes as mentioned within this Policy and is limited to the information that they need for the performance of our assignment. We ensure that they, just like us, manage your data safely, respectfully and with due care and we provide adequate contractual guarantees. B) If you subscribe to our newsletter, we might tailor our communications and online advertising based on the information you provide to us. Social media enable us in this context to provide you with relevant information, updates and marketing content (such as advertisements based on look-a-like profiles). Furthermore social media enable us to function as customer service (for instance when you use social media to contact us). Please be aware that social media channels have their own privacy and cookie policies in place, so the personal information you give them will be subject to their rules and not ours. C) If you participate in the chat on live shopping videos, the personal information you provide will be subject to the privacy policy of Bambuser.

Business transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.
In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena.
To protect us and others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, cybercrime, situations involving potential threats to the safety of any person, or violations of our Terms & Conditions or this Policy.
When you provide consent. In any other case where we would be transferring your data to third parties, we will provide you with a transparent notice through which you are informed of the third party, the purpose of the transfer and their processing. Where it is required by law, we will obtain your explicit consent to do so.

For all data transfers outside of Canada, we ensure through the appropriate safeguards embedded in the contract or other measures that your information receives an adequate level of protection comparable to the protection it would have within Canada in accordance with privacy legislation.

How long are we retaining your personal information?

Personal information collected is not retained beyond what is necessary to fulfill the purposes for which it was collected. After the applicable retention period(s) have expired, we ensure that your personal information will be destroyed or anonymized, according to defined procedures and processes.

What rights do I have regarding my personal information?

Right to access and rectify your personal information: we make reasonable efforts to ensure that the personal information we collect is accurate and complete for the purposes for which it is used. You have the right to access and demand a copy of your personal information, verify its accuracy, and request a rectification, if necessary, subject to exceptions provided by law.

Right to request information: You also have the right to request information about the processing of your personal information (e.g., the categories of persons who have access to the information within the company, applicable retention periods, etc.),

Right to withdraw your consent: you may request to withdraw your consent for your personal information to be used for purposes that are not essential to the management and administration of its products and services. It will generally not be possible to withdraw your consent to the use of your personal information for a purpose relating to the management and administration of products and services without terminating the business relationship.

Right to portability: you may, upon request, obtain a copy of the personal Information that has been collected. If the personal Information is computerized, the individual may request that it be provided to him or her in a structured, commonly used technological format.

Right to lodge a complaint: you have the right to lodge a complaint regarding the non-compliance with the principles set out in this Policy with our Privacy Officer.

To exercise these rights, simply email privacy@vandevelde.eu. You can exercise your privacy rights free of charge, or at a minimal cost for which we would provide you with a prior approximation.

We will respond to your request within 30 days from the date of receipt of your written request. Depending on the complexity of the request and the required resources, this period could be extended if required. If this would be the case, we will notify you within one month of receipt of the request.

Before we can provide you with any information, correct any inaccuracies or delete any information, we must verify your identity. In case of doubt or ambiguity, we will first ask you for additional information.

What about third-party links?

Our Site may contain links to other third-party websites. Any access to and use of such linked websites is not governed by this Policy, but, instead, is governed by the privacy policies of those third-party websites, and we are not responsible for the information practices of such third-party websites.

What about user generated content?

If you post your own content on our Site or Services, such as user comments, your posting may become public, and we cannot prevent such information from being used in a manner that may violate this Policy, the law, or your privacy.

Children under 13

Our Site is not designed for children under 13. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal information, we will destroy such information from our systems.

Policy update

This Privacy Policy is effective as of the date set forth above. We may update this Policy from time to time, so please be sure to check back periodically. We will post any changes to our Policy on our Site. By using the Site after any such change has been made to this Policy, you are deemed to have accepted this change, regardless of whether you have read this Policy.

How can you get into contact with us?

If you have questions, suggestions, or concerns about this Policy, or about our use of your personal information, please contact our Privacy Officer:

Privacy Officer

Lore Werbrouck, Head of Legal, Risk & Compliance

privacy@vandevelde.eu.